Odomatic, a product by OBD Experts, is seeking to enhance its online presence and reach a broader audience through a well-defined digital marketing strategy. The goal of this project is to develop a comprehensive digital marketing plan that leverages current trends and tools to increase brand awareness and customer engagement. Learners will analyze Odomatic's current digital footprint, identify target audiences, and propose strategies to optimize online channels such as social media, search engines, and email marketing. The project will enable learners to apply their knowledge of digital marketing principles, analytics, and content creation to real-world scenarios. By the end of the project, learners will have crafted a strategic plan that aligns with Odomatic's business objectives and can be implemented to achieve measurable results.

The deliverables for this project include a detailed digital marketing strategy document outlining key objectives, target audience profiles, and recommended tactics for each digital channel. Additionally, learners will provide a content calendar, sample social media posts, and a basic SEO plan. These deliverables will collectively form a cohesive strategy that OBD Experts can utilize to enhance Odomatic's digital presence and engagement.